Who is Your Ideal Customer?
Knowing your ideal customer begins with establishing the appropriate marketing goal. If your marketing goal is simply to build brand awareness, then your ideal customer may maintain an online consumer status.
However, if your marketing goal is to convert online consumer to customer who purchases your product, then conducting a digital ad campaign to determine your ideal customer will help you to appeal to the demographics most interested in your product or service.
Purpose
Favors Marketing Lessons 101: Basics for Creating the Buyers’ Personas, A Workbook & Action Planning Guide introduces you to the multi-faceted planning processes that require both research and patience for the learning strategy you will need to adopt to ensure you advance your brand forward. Having a wonderful, necessary product is not enough to reach your potential customers without a strongly developed marketing plan. It focuses primarily on fleshing out the buyers’ personas through careful study, which includes reading assignments, video lessons, and writing workshops.